Privacy Policy

This Privacy Notice explains how Brighter Applications Ltd™ collects, uses, shares and otherwise processes your Personal Data in accordance with applicable data privacy laws, in particular the DPA 2018 and the General Data Protection Regulation ("GDPR").

The information published here applies to the personal information (also known as 'Personal Data') that we collect about:

• Visitors to our website
• Users of our software development and consultancy services
• Clients and business contacts
• Subscribers to our online systems and platforms

What is Personal Data?

The term "Personal Data" as used in this Data Protection Privacy Notice means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.

This definition provides for a wide range of personal identifiers to constitute Personal Data, including name, date of birth, residential address, identification number, location data or online identifier. Personal Data does not include data from which you can no longer be identified such as anonymised aggregate data.

What are cookies and how do we use them?

Cookies are small text files that can be used by websites to make a user's experience more efficient. This website uses cookies which are unique to your web browser. They will contain some anonymous information such as a unique identifier, IP Address and preferences.

We use cookies to analyse our traffic, maintain your login sessions, and provide personalized experiences on our platform. Essential cookies are required for the website to function properly, while analytics cookies help us improve our services.

How do we collect personal data and what kind of information do we collect?

General browsing will utilise cookies as outlined above. When you register for our services, fill out contact forms, or engage with our software development projects, the kinds of Personal Data we may collect include:

• Contact details (name, email address, phone number, business address)
• Professional information (company name, job title, business requirements)
• Project and technical specifications for software development services
• Communication records and correspondence
• Payment and billing information for our services
• Technical logs and usage data from our platforms
• Support ticket information and service requests

What do we do with your data?

We will process your Personal Data if and to the extent applicable law provides us with a lawful basis to do so. We will only process your Personal Data on the following grounds:

• Consent - You have consented to us using your data
• Contract - We need it to perform the contract we have entered into with you
• Legal Obligation - We need it to comply with a legal obligation
• Legitimate Interest - We have a legitimate interest which is not overridden by your interests or fundamental rights and freedoms

We use your Personal Data to deliver software development services, provide technical support, process payments, communicate about projects, and improve our services. We may also use your data to inform you about relevant services or updates that may benefit your business.

Keeping your personal data secure

We take the safety and protection of your personal data very seriously and implement industry-standard security measures. Our security practices include:

• Encryption of data in transit and at rest
• Two-factor authentication for user accounts
• Regular security audits and vulnerability assessments
• Secure development practices and code reviews
• Limited access controls and staff training
• Secure backup and disaster recovery procedures

Your data will only be accessed by our authorized staff and trusted third-party service providers who are bound by strict confidentiality agreements.

With whom will we share your information?

We may share your Personal Data with trusted service providers who assist us in delivering our services, including:

• Cloud hosting and infrastructure providers
• Payment processing services
• Analytics and monitoring tools
• Customer support platforms
• Professional advisors (legal, accounting, insurance)

All third-party service providers are carefully vetted and required to maintain appropriate security standards. We never sell your personal data to third parties for marketing purposes.

Your rights in relation to your information

You have rights as an individual which you can exercise under certain circumstances in relation to your Personal Data that we hold. These rights are to:

• Request access to your Personal Data (subject access request)
• Request rectification of your Personal Data
• Request the erasure of your Personal Data
• Request the restriction of processing of your Personal Data
• Object to the processing of your Personal Data
• Request the transfer of your Personal Data to another organisation
• Withdraw consent where processing is based on consent

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO) if you are not satisfied with our handling of your personal data.

How long will we retain your information?

We will only retain your Personal Data for as long as necessary to fulfil the purposes for which it was collected, including:

• Active service contracts and ongoing projects
• Legal and regulatory requirements (typically 6-7 years for business records)
• Legitimate business purposes (customer support, warranty claims)
• Your consent period (until withdrawn)

Upon expiry of the applicable retention period, we will securely destroy your Personal Data in accordance with applicable laws and our data retention policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact our Data Protection Officer, please reach out to us:

Changes to this Privacy Policy

Brighter Applications Ltd™ reserves the right to update this Privacy Policy at any time to reflect changes in our practices, services, or legal requirements. We will make an updated copy available on our website and notify you of any material changes. This Privacy Policy was last updated in January 2025.